Maxell IZUMI Shaver Series
29 May 2025
News
We are pleased to announce that our sub-brand IZUMI will be launching in Hong Kong. Established in 1939, IZUMI is a renowned Japanese brand that began producing electric trimmer blades in 1956. With over 60 years of continuous technical refinement, IZUMI focuses on high-quality products. Our first products to be launched in the Hong Kong market include 9 models of reciprocating shavers, catering to a range of consumer needs from entry-level to flagship products.
Key Features of the Full Product Line:
- USB Charging Compatibility: All models support USB charging
- Japanese-Made Blades: Each model is equipped with blades made in Japan, ensuring exceptional quality
- Fully Waterproof: Meets IPX7 and MIL-SPEC standards
Flagship Product: everedge
- IZF-E863W-K (Black Nickel):
- 6-blade shaver
- Durable Blades: Precisely honed blades maintain sharpness for up to 5 years without needing replacement
- Long-Term Warranty: Blades (outer and inner) and the main unit come with a 5-year warranty
- AI Shaving: Adjusts cutting speed based on beard density
- Precision Shaving Mode: One blade pops up for easy access to hard-to-reach areas
- Travel Lock Mode: Prevents accidental activation during transport, ensuring safety and portability
- Charging & AC: Can continue shaving while charging, important for busy lifestyles, allowing for quick shaves without waiting for a full charge
- IZF-E863R-S (Silver):
- 6-blade shaver
- Durable Blades: Precisely honed blades maintain sharpness for up to 5 years without needing replacement
- Long-Term Warranty: Blades (outer and inner) and the main unit come with a 5-year warranty
- AI Shaving: Adjusts cutting speed based on beard density
- Precision Shaving Mode: One blade pops up for easy access to hard-to-reach areas
- Travel Lock Mode: Prevents accidental activation during transport, ensuring safety and portability
- Shower Shaving: capability for bathroom use
Military-Spec Models: Compliant with MIL-SPEC standards- Waterproof x Shockproof
• Waterproof, low-pressure compatible, vibration-resistant, impact-resistant, moisture-proof, temperature durable, and freeze-resistant
• Comes with a curly brush head and comb for styling fashion beard style
• Charging Bench: Convenient charging for the shaver, eliminating the hassle of searching for an outlet
• Available in two colors: IZF-V743R-A (Deep Sea Blue) / IZF-V743R-C (Copper)
5-Blade Shaver: Gently shave the skin through pressure dispersion
• Charging & AC: Can continue shaving while charging, important for busy lifestyles, allowing for quick shaves without waiting for a full charge
• Turbo Mode: Provides extra power for optimal shaving results in a short time, especially for quick touch-ups
• Travel Lock Mode: Prevents accidental activation during transport, ensuring safety and portability
• Available in two colors: IZF-V553W-R (Red) / IZF-V553W-T (Brown)
4-Blade Shaver: Quick trin dense beards
• Awarded the 2024 kakaku.com 
Award
• Charging & AC: Can continue shaving while charging, important for busy lifestyles, allowing for quick shaves without waiting for a full charge
• Available in two colors: IZF-V543W-A (Blue) / IZF-V543W-W (White)
3-Blade Shaver: Effectively shave even sparse beards
• Provides a high-quality experience at an attractive price