Author: Maxell_Editor

We are pleased to announce that our sub-brand IZUMI will be launching in Hong Kong. Established in 1939, IZUMI is a renowned Japanese brand that began producing electric trimmer blades in 1956. With over 60 years of continuous technical refinement, IZUMI focuses on high-quality products. Our first products to be launched in the Hong Kong market include 9 models of reciprocating shavers, catering to a range of consumer needs from entry-level to flagship products.

Key Features of the Full Product Line:

• USB Charging Compatibility: All models support USB charging
• Japanese-Made Blades: Each model is equipped with blades made in Japan, ensuring exceptional quality
• Fully Waterproof: Meets IPX7 and MIL-SPEC standards

Maxell is excited to announce a significant redesign of our alkaline battery packaging, set to launch in February 2025. While the battery design itself remains unchanged, this new packaging aims to unify our brand’s visual identity across all markets, enhancing recognition and visibility.

This redesign not only aligns with our commitment to a cohesive brand image but also serves as a measure to combat counterfeit products in the market. By adopting a standardized design, we aim to ensure that consumers can easily identify genuine Maxell alkaline batteries.

The higher-end Premium Digital XL offers the best performance, followed by the standard Alkaline (GD) Battery. Both the Digital XL and Alkaline (GD) Battery series contain 0% mercury and 0% cadmium. The production process is environmentally friendly.

FEATURES

• High Performance: Our alkaline batteries deliver exceptional power and durability, making them suitable for a variety of applications.
• Excellent Cost Performance: Designed to be economical, Maxell alkaline batteries provide superior value without compromising on quality.
• Dependable Power: Customers can rely on consistent performance across all product applications, from clocks and toys to digital cameras.
• Convenient Packaging: The new card packs will offer enhanced convenience for consumers.

The alkaline series has two production lines: the Premium Alkaline Digital XL and the Alkaline Battery GD (Global Design). The Premium Alkaline Digital XL is made in Japan and features a leak-proof design (10-year shelf life), offering long-lasting high power and high quality. The Alkaline Battery (GD) is manufactured in China and is a cost-effective choice.

APPLICATION

Size	D	C	AA	AAA	AAAA	9V (6LF22)
Nominal Voltage (V)	1.5	1.5	1.5	1.5	1.5	9
Application	Wall clocks	Wall clocks	Blood pressure monitors	Blood pressure monitors	Remote controls for garage	Alarm clocks
	Flashlights	Flashlights	Wall clocks	Wall clocks	Alarm systems	Vocal Mic
	Music Device	Music Device	Digital cameras	Digital cameras	Wall clocks	Remote controls for TVs
	Toys	Toys	Flashlights	Flashlights		Music Device
			Game controllers	Game controllers		Toys
			Toys	Toys		Smoke detectors
			Remote controls for TVs	Remote controls for TVs
			Music Device	Music Device
			Portable radios	Portable radios
			Walkie tablkies	Walkie tablkies
			Wireless mouses	Wireless mouses

SPECIFICATIONS

LINE-UP

Maxell remains committed to providing high-quality energy solutions that meet the needs of our customers. We look forward to introducing this exciting new packaging design in early 2025.

About Maxell

MAXIMUM CAPACITY DRY CELL

The company named called Maxell comes from brand name “Maximum capacity dry cell” of the dry cell which is an establishment of a business product.

Maxell is a multinational company founded in 1960 with wide product range including batteries, storage devices, computer tapes, adhesive tapes and electronic components. Moreover, Maxell also produces home appliances for health and beauty care, including razors, facials, water machines and air purifiers. By utilizing its more than 50 years of experience of developing unique technologies, Maxell has been started delivering health and beauty care appliances on its own brand since 2017, aim to bring a better life experience to people through its high-quality products.

As per maxell’s business philosophy “Supporting Smart Life, Relaxing and Motivating Around People”, we will continuously expand product development and lineup to support people with comfortable living.

Facebook：https://www.facebook.com/Maxell-HK-107188820752193/

Instagram：https://www.instagram.com/maxellhk/

Website：https://www.maxell.com.hk/

Trade mark

• Product names, product logos, and trademarks are the property of Maxell or related companies.
• Product photos may differ from the actual product.
• Product appearance and specifications are subject to change without notice.

Winner of the Good Design and Long Life Design Award 2020.
Introduced in TBS TV programme ‘LOVE it! (ラヴィット!) ’.
Featured on Fuji TV’s ‘Tokoro JAPAN (所JAPAN)’.

Product Features

• Since 1980 – Long-selling model since 1980.
• Rotating blades – Uses a rotating blade that is gentle on the skin.
• Convenient battery-operated
• Simple design – Real aluminium texture
• Lock button – Prevents malfunction when carrying

Specification

*Product specifications and appearance are subject to change without notice.

About MAXELL

MAXIMUM CAPACITY DRY CELL

The company named called Maxell comes from brand name “Maximum capacity dry cell” of the dry cell which is an establishment of a business product.

Maxell is a multinational company founded in 1960 with wide product range including batteries, storage devices, computer tapes, adhesive tapes and electronic components. Moreover, Maxell also produces home appliances for health and beauty care, including razors, facials, water machines and air purifiers. By utilizing its more than 50 years of experience of developing unique technologies, Maxell has been started delivering health and beauty care appliances on its own brand since 2017, aim to bring a better life experience to people through its high-quality products.

As per maxell’s business philosophy “Supporting Smart Life, Relaxing and Motivating Around People”, we will continuously expand product development and lineup to support people with comfortable living.

Facebook：https://www.facebook.com/Maxell-HK-107188820752193/

Instagram：https://www.instagram.com/maxellhk/

Website：https://www.maxell.com.hk/

Trade mark

• Product names, product logos, and trademarks are the property of Maxell or related companies.
• Product photos may differ from the actual product.
• Product appearance and specifications are subject to change without notice.

Decorate your charging case with your favourite stickers.^*1
Sound Fit Partner

• Decorate the charging case with stickers. ^*1
• Compact stick-shaped design.
• Body thickness of 13.7mm, approximately 3.3g per ear for a small and lightweight design.
• Continuous playback time of about 6.5 hours. ^*2
• Equipped with touch sensor buttons.
• Compatible with Bluetooth® Ver. 5.3.

*1 The thickness of stickers that can be applied to the inside of the charging case is up to 0.12mm.
*2 This is a guideline based on our test results and may vary depending on the usage environment.

Product Features

Decorate the charging case with stickers.

You can apply your favourite stickers to the inside of the charging case, and the outer case protects the stickers from scratches and dirt.

Compact stick-shaped design.

With its distinctive stick shape, it can be stored compactly.

A compact and lightweight design with a body thickness of 13.7mm and approximately 3.3g per ear.

The design minimizes protrusion from the ears and fits well, making it recommended for enjoying music and videos while lying down.

With a compact design measuring 13.7mm in thickness, 15.6mm in height, and 23.2mm in width, the housing is small and fits well in the ears^{. *3}

MAXIMUM CAPACITY DRY CELL

The company named called Maxell comes from brand name “Maximum capacity dry cell” of the dry cell which is an establishment of a business product.

Maxell is a multinational company founded in 1960 with wide product range including batteries, storage devices, computer tapes, adhesive tapes and electronic components. Moreover, Maxell also produces home appliances for health and beauty care, including razors, facials, water machines and air purifiers. By utilizing its more than 50 years of experience of developing unique technologies, Maxell has been started delivering health and beauty care appliances on its own brand since 2017, aim to bring a better life experience to people through its high-quality products.

As per maxell’s business philosophy “Supporting Smart Life, Relaxing and Motivating Around People”, we will continuously expand product development and lineup to support people with comfortable living.

Facebook：https://www.facebook.com/Maxell-HK-107188820752193/

Instagram：https://www.instagram.com/maxellhk/

Website：https://www.maxell.com.hk/

Trade mark

• Product names, product logos, and trademarks are the property of Maxell or related companies.
• Product photos may differ from the actual product.
• Product appearance and specifications are subject to change without notice.

Maxell is excited to announce the launch of its latest innovation audio product, the True Wireless Bluetooth Earphone MXH-BTW20, designed to elevate your audio experience with cutting-edge technology and user-friendly features.

The MXH-BTW20 is equipped with the newest Bluetooth v.5.3, ensuring enhanced connectivity and seamless pairing with your devices. With an impressive playtime of 7.5 hours and a standby time of up to 70 hours, users can enjoy their favorite music and podcasts without interruption.

Product Features

• Adopted the newest Bluetooth v.5.3
• Long lasting play time 7.5 hrs and 70 hrs standby time
• Clear talk and strong bass sound
• Smart sensitivity touch
• Answer/ end/ reject calls
• Siri/ Google voice assistant control support

The MXH-BTW20 is perfect for music lovers, commuters, and anyone seeking a hassle-free audio experience. Whether you’re working out, traveling, or simply relaxing at home, these earphones provide the ultimate freedom without compromising on sound quality.

About MAXELL

MAXIMUM CAPACITY DRY CELL

The company named called Maxell comes from brand name “Maximum capacity dry cell” of the dry cell which is an establishment of a business product.

Maxell is a multinational company founded in 1960 with wide product range including batteries, storage devices, computer tapes, adhesive tapes and electronic components. Moreover, Maxell also produces home appliances for health and beauty care, including razors, facials, water machines and air purifiers. By utilizing its more than 50 years of experience of developing unique technologies, Maxell has been started delivering health and beauty care appliances on its own brand since 2017, aim to bring a better life experience to people through its high-quality products.

As per maxell’s business philosophy “Supporting Smart Life, Relaxing and Motivating Around People”, we will continuously expand product development and lineup to support people with comfortable living.

Facebook：https://www.facebook.com/Maxell-HK-107188820752193/

Instagram：https://www.instagram.com/maxellhk/

Website：https://www.maxell.com.hk/

Trade mark

• Product names, product logos, and trademarks are the property of Maxell or related companies.
• Product photos may differ from the actual product.
• Product appearance and specifications are subject to change without notice.

Please click below link for official News Release.

News Release of New line at the Ono Works

As a leading manufacturer of battery products, Maxell today announced the launch of its all-new manganese battery series for customer – the Super Power Ace and Power Ace. This redesigned packaging aligns the look and feel with alkaline (GD) batteries, enhancing visibility.

The manganese batteries are mercury and cadmium-free, making them more environmentally friendly. They also offer a more cost-effective solution compared to alkaline, while still meeting performance needs for applications such as clocks, remote controls, flashlights, and portable radios.

The Super Power Ace manganese batteries are available in a range of common sizes – D, C, AA, AAA, and 9V – with voltage ratings from 1.5V to 9V. These batteries have an open-circuit voltage of 0 to 0.22V and can operate within a temperature range of -10°C to +50°C.

The higher-end black Manganese Battery series offers the best performance, followed by the standard red Manganese Battery series. Both the black and red Manganese Battery series share the same technical specifications as the Super Power Ace, but the black series is available in all sizes while the red series is only offered in D, C, and AA.

Separately, the blue Power Ace manganese batteries, which have the lowest performance of the three lines, are offered solely in the D size.

This variety of manganese battery options – across the high-performance black Manganese Battery, standard red Manganese Battery, and entry-level Power Ace lines – provides customers with ample choice to meet their specific power requirements.

About MAXELL

MAXIMUM CAPACITY DRY CELL

The company named called Maxell comes from brand name “Maximum capacity dry cell” of the dry cell which is an establishment of a business product.

Maxell is a multinational company founded in 1960 with wide product range including batteries, storage devices, computer tapes, adhesive tapes and electronic components. Moreover, Maxell also produces home appliances for health and beauty care, including razors, facials, water machines and air purifiers. By utilizing its more than 50 years of experience of developing unique technologies, Maxell has been started delivering health and beauty care appliances on its own brand since 2017, aim to bring a better life experience to people through its high-quality products.

As per maxell’s business philosophy “Supporting Smart Life, Relaxing and Motivating Around People”, we will continuously expand product development and lineup to support people with comfortable living.

Facebook：https://www.facebook.com/Maxell-HK-107188820752193/

Instagram：https://www.instagram.com/maxellhk/

Website：https://www.maxell.com.hk/

Trade mark

• Product names, product logos, and trademarks are the property of Maxell or related companies.
• Product photos may differ from the actual product.
• Product appearance and specifications are subject to change without notice.

Unleash Your Charm

Traveling and holidays are always filled with special moments and important occasions. During these times, we all want to present our best image, and undoubtedly, hairstyle is a crucial part of our overall look. The new addition to the Maxell Angelique series, the cordless hair iron, will be your faithful companion, ensuring you maintain an excellent hairstyle throughout your travels and festive celebrations.

The cordless hair iron offers outstanding heat performance with default temperature settings of 160°C, 180°C, and 200°C, allowing you to adjust the temperature according to your styling needs. Its smooth ceramic-coated heating plates distribute heat evenly, ensuring each strand of hair receives the right amount of heat, resulting in long-lasting and damage-free hairstyles with smooth and shiny effects.

The compact size of the cordless hair iron makes it highly portable, allowing you to create perfect hairstyles on the go, whether you’re out and about or traveling. What’s worth mentioning is that the Angelique cordless hair iron frees you from the constraints of power cords. This innovative product is equipped with a built-in battery, enabling you to move freely and style your hair with ease, whether you’re at home or on the go.

Angelique Cordless Hair Iron MXHI-R200

✓ Default Temperature: Approximately 160/180/200°C
✓ Compact Body: Conveniently sized for easy portability during outings and travels
✓ Ceramic-Coated Heating Plates: Smooth ceramic-coated plates for seamless gliding
✓ On/Off Lock Function: Ensures safety and prevents accidental switching that may cause damage or injury

Line Up

Specification

1. Please read all usage methods and precautions before use.
2. This product is for external use only, please keep it out of the reach of children.
3. Please place it in a cool and dry place to avoid high temperature or direct sunlight that can damage the product structure and affect its performance